Rugby Championships provide NQ tourism boost
Another major sporting event is expected to shine a spotlight on our city.
That's according to the local tourism industry, ahead of this weekend's Rugby Championship double header featuring Australia, New Zealand, South Africa and Argentina.
Townsville Enterprise Director of Visitor Economy Lisa Woolfe says Queensland Country Bank Stadium is set to be sold out for the event.
"The broadcast and media exposure that this event will secure for us is expected to hit the eyeballs of 45 million people across the globe," she says.
Ms Woolfe says major sporting events have been a godsend through the COVID-19 pandemic.
"State of Origin, boxing championships, the [rugby] union this weekend just to name a few," she says.
"Without those events, I think our industry would be in a very different place."
Meanwhile, locals are being urged to support local and explore our backyard these school holidays.
It comes as border closures affect yet another holiday period in Townsville.
Ms Woolfe says there has never been a better time to get out and experience North Queensland.
"From the reef, to the island, to the outback, to the rainforest, when you do get out and about and you support our local tourism operators, our local accommodation and our local events, you are supporting your neighbours and the 8,000 jobs that make up this industry," she says.