After 44 years in business, The Reject Shop is undergoing a major transformation following its $259 million acquisition by Canadian discount retailer Dollarama. This marks the end of an era for the beloved Australian bargain chain, which is set to be repositioned under Dollarama’s ambitious expansion plans.
Dollarama, known for operating thousands of low-cost stores across North and South America, is bringing its expertise in ultra low-priced general merchandise to the Australian market. The revamped Reject Shop stores will now compete with retail giants like Kmart, Target, and Big W, offering even more affordable prices on everyday essentials, party supplies, homewares, and more.
Shoppers may have already noticed changes in their local Reject Shop stores, including updated shelving layouts and restructured aisles. One of the biggest updates will be a simplified pricing model, featuring a lower price ceiling to make products even more accessible. Dollarama has also secured several local trademarks, meaning new brands and exclusive products are expected to hit Aussie shelves soon.
The nationwide update to The Reject Shop stores is set to gain momentum in 2027, with the rebranding process taking approximately three years to complete. This move positions Dollarama as a serious competitor in the Australian retail market, offering customers more value and savings than ever before.
Since opening its first store in Melbourne in 1981, The Reject Shop has grown into a trusted household name with hundreds of locations across Australia. Known for delivering affordable products and reliable bargains, the revamp aims to build on this legacy while offering shoppers an even better discount retail experience.
